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Online dating promises get scrutinized

July 30, 2009

A great article by Carl Bialik in the Wall Street Journal, takes many online dating services to taskf or exaggerated claims.  Here is the article,

“Online-dating sites have changed romance for millions of Americans. But claims that such dating leads to hordes of newly wedded couples may be fairy tales. EHarmony claims in television or online ads in the U.K., U.S. and Australia that 2% of Americans who got married last year met through its site. But the stat is based on an online survey. Similarly, a Match.com media kit claimed that 12 marriages a day trace their roots to the site, but the company now says it’s inaccurate. And Markus Frind, chief executive and founder of Plenty of Fish, doesn’t advertise about marriages, but says his site brings about 100,000 marriages a year, a figure based in part on “some study I found online.” Continue reading.

  
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