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Offensive women ads will not work — Skyy and Federici

September 30, 2010

By Evergreen,Oregon writer

This month we have two ads that have made headlines for their controversial and utter tasteless attempts to gain attention.  One ad is the Skyy Vodka ad which shows a woman frolicking with a liquor bottle and the other is Federici ice cream which is pulling the childish pregnant nun joke.    These ads repel they do not sell.

Building brand ID is useless if you build negative brand ID at the same time.  This is exactly what these ads are doing and it will not increase sales.    Just wait till next year and see how these sales turn out.

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