The Oregon Book Report - Book News from Oregon

Don’t wait too late to present anti-drug message to girls

March 20, 2011

Anti-drug ads appear to be an effective way of delaying and reducing marijuana use by eighth-grade girls in the United States, a new study has found.

In 210 U.S. media markets that had advertised the “Above the Influence” anti-drug campaign, researchers analyzed the relationship between exposure to the campaign ads and use of marijuana and alcohol among students in grades 8, 10 and 12.

The campaign appeared to be most effective among 8th-grade girls, but did not seem to have much impact on similarly aged boys or teens of either gender in grades 10 and 12, the researchers found.

The study results were published online March 17 and in the May print issue of the American Journal of Public Health.

“By grade 10 and 12, most adolescents may have already made decisions about whether to initiate marijuana use, leaving less room for anti-drug advertising to have any meaningful effect,” study author Christopher S. Carpenter, of Paul Merge School of Business at the University of California, Irvine, and colleagues wrote.

“Early adolescence is a period of major transition and vulnerability,” they added. “Consequently, 8th-grade adolescent girls might be especially receptive to the Above the Influence campaign’s anti-drug advertisements about achievement and living life above negative influences.”

Above the Influence is a youth anti-drug advertising campaign created for the National Youth Anti-Drug Media Campaign (a program of the U.S. Office of National Drug Control Policy).

More information

The Nemours Foundation has more on what teens should know about drugs.

  
Print This Post Print This Post    Email This Post Email This Post

Discuss this article

no comments yet

Leave a Reply

Your email address will not be published. Required fields are marked *

Please answer the following question to confirm that you are a real person: *

Latest Headlines

Subscribe to Weekly Updates

 

Top Business News

 

Top Natural Resource News

 

Top Faith News

 

Copyright © 2018, OregonReport. All Rights Reserved. | Terms of Use - Copyright - Legal Policy | Contact Oregon Report

Stay Tuned...

Stay up to date with the latest political news and commentary from Oregon Women's Report through weekly email updates:

Delivered by FeedBurner

Prefer another subscription option? Subscribe to our RSS Feed, become a fan on Facebook, or follow us on Twitter.

RSS Twitter Facebook

No Thanks (close this box)