Football fashion for women — will it fly?
By Evergreen, Oregon writer
The National Football League has just rolled out an ad campaign promoting foot ball fashion for women. You can see the picture below of several celebrities sporting their new outfits. Tennis star Serena Williams is shown promoting her team the Miami Dolphins. Most surprising is former Secretary of State Condoleezza Rice (far right) in her team’s uniform. The wife of the owner of the New York Jets is in the photo and she demanded that she be photographed with her handbag she always brings to games. Will it work? I think in a small way it will. American football is the world’s most profitable sport. New moms are sucked into the football universe every year when they send their kids of to college. I think these campaign will be a success.
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